TV Idents

TV idents are the most important elements in channel branding. The ident captures the viewers attention to help draw them in to watch the channel. In the past the idents were basic logo's with a small amount of movement due to technology limitations at the time. In the present day idents have become technical and more advanced with interesting movement and colours etc. They also last longer to create interest. Each channel ident has its own theme depending on the next program the time of year and so on. A lot of work and special effects has gone into TV idents these days and is successful in capturing the viewer. Stings are everywhere at the end of programs to advertise the coming program to keep you on the channel.