BBC3 Idents and change in branding

BBC3 has changed it's logo and branding to a new colourful and rich theme with 3d text and plenty of 3d animation. The old BBC3 ident being the largre block letters of the word 'three' and little orange slug characters which move and interact with each other creating amusing instance within their short period of screen time. After a while ideas would run short due to the characters and trying to create something different each time. Now the ident is bright, colourful and full of life, with fast moving camera transitions and quick motions. Smooth rounded eges with a fun and youthful feel. I think maybe the ident for BBC3 now is very feminine with a lot of pink used and 'girly' elements like shoes and lipstick. I think if the colours were altered and the ident incorperated some darker colours and other element to make a balance then it would appeal to a wider range of people.